PZU Zdrowie, one of the largest private healthcare providers in Poland, offering a wide range of services — including medical consultations, diagnostic tests, teleconsultations, and subscription packages.
Project overview
For the PZU Zdrowie project (part of the PZU Group), I designed a redesign of the website’s header section — including a new structure, responsive layout adaptation, and front-end optimization to improve navigation and usability.
Challenges
The redesign aimed to ensure that:
users can quickly recognize the brand and its services,
key information (such as locations, appointment booking, and contact numbers) is easy to find,
the layout remains clear and accessible across both desktop and mobile devices,
the design maintains consistency with PZU Zdrowie’s visual identity while introducing a fresher, more modern look.
Results
The result was the implementation of a new version of the website’s header section, achieving improved clarity, a clear information hierarchy, and enhanced user functionality — supporting the client’s goals of strengthening their digital presence and improving the overall user experience.
PZU Zdrowie, one of the largest private healthcare providers in Poland, offering a wide range of services — including medical consultations, diagnostic tests, teleconsultations, and subscription packages.
Project overview
For the PZU Zdrowie project (part of the PZU Group), I designed a redesign of the website’s header section — including a new structure, responsive layout adaptation, and front-end optimization to improve navigation and usability.
Challenges
The redesign aimed to ensure that:
users can quickly recognize the brand and its services,
key information (such as locations, appointment booking, and contact numbers) is easy to find,
the layout remains clear and accessible across both desktop and mobile devices,
the design maintains consistency with PZU Zdrowie’s visual identity while introducing a fresher, more modern look.
Results
The result was the implementation of a new version of the website’s header section, achieving improved clarity, a clear information hierarchy, and enhanced user functionality — supporting the client’s goals of strengthening their digital presence and improving the overall user experience.